Speakers

Keynote | Turning Services into Outcomes Clients Value

About Shaun

Shaun Jardine is a leading authority on value-based pricing in the professional services sector and author of the critically acclaimed books  ""Ditch the Billable Hour! ” and “Ditch & Switch!”. He is the creator of Declan AI , the only penguin Value-Based Pricing assistant in the known world... Shaun not only knows about pricing, he has an AI sidekick who helps implement it. 

Known for his engaging presentation style (occasionally appearing as his alter-ego, Declan the Big Yellow Penguin 🐧), Shaun has helped many professional service firms across the UK and internationally implement successful value-based pricing strategies. He developed the innovative 8 P Point Plan, a practical methodology for implementing value-based pricing in professional service firms. 

Shaun regularly speaks at major conferences and has been featured in numerous leading legal publications. His expertise spans law firm management with an emphasis on value-based pricing strategy. He now leads Big Yellow Penguin Ltd, consulting with professional service firms on pricing innovation and strategic change. 

A sought-after trainer  and coach, Shaun combines practical experience with theoretical knowledge to help firms navigate the changing legal landscape. His approach emphasises practical, actionable strategies that firms can implement immediately to improve their pricing and profitability.